the product of a quarantine brain baby

Nejla and Sophia were brought together by an idea. They were both excited at the thought of building something together during a time where they both desperately wanted to breathe life back into their passions.

Nejla wanted a space to work and collaborate, and Sophia wanted to tattoo in a professional space. Together, they collaborated and organically became partners through conversations of feedback and ideas.

In September of 2020, Sophia and Nejla created their beauty house that countered the industry’s typical beauty-based environment and came to splash some neon on Tucson's historic 4th avenue. They cultivated a studio that welcomes authenticity, inspires confidence, and promotes living life boldly—right behind the neon door.

In June of 2022, just under two years later, they embarked on their boldest venture yet and moved their door just a few blocks south to a sexier space that's bigger and badder than ever.